Books that explain the world without patronising the reader. Images made with light and code. Films that never touched a camera. One studio, four disciplines, made in London.
What we make
Most studios pick a lane. We kept the lane markings off on purpose — a book, a print and a film are the same argument told at different speeds.
Trade and children's titles taken from manuscript to print: structure, voice, illustration direction, typesetting, cover. Written to be read aloud and understood the first time.
Generative and AI-assisted image-making, treated as image-making: composition, colour, restraint and a hard edit. Produced for screen, for print, and for limited editions.
Short-form motion and AI-assisted film — title sequences, brand films, book trailers, launch pieces. Cut to sound, graded properly, delivered in every ratio you need.
Brand identity, typography and design systems for people who actually ship: a mark, a grid, a type scale and the rules that keep it standing up two years later.
First title · In press
A funny journey from the slowest computers ever to the smartest machines alive. Your parents waited four minutes for one photograph. You have a machine that answers in one second. This is a book about what you do with that.
From the gallery
Identity, motion and image experiments from the studio. The vault opens piece by piece.
How the studio works
If the idea can't survive being said out loud, in plain English, to someone who doesn't work here — it isn't ready. Everything else follows the sentence.
AI is a studio assistant with infinite patience and no taste. It drafts, iterates and renders. Composition, judgement and the final cut stay human. Every time.
Kerning, print margins, colour profiles, alt text, the weight of the paper. Craft is the part nobody consciously notices and everybody feels.
A book on a shelf, a print on a wall, a film on a phone held sideways in a queue. Work that stays in a folder isn't work.
The studio
Sarangi Digital Arts is the arts and publishing house of Asif Sarangi — author, fractional CTO and AI adviser. Twenty years of translating hard technology into plain English for founders, family offices and boardrooms, turned toward the work that lasts longer than a deck.
The advisory practice lives at asifsarangi.com. This is where the making happens.
Under this roof
A book you can't stop thinking about, a brand that needs a face, a film that needs a first frame. Tell us the sentence it starts with.
